Intermediate ✍️ Writing · #75 of 98

Writing a Press Release

Headline, key facts, quotes, contact.

Examples

  • Company X announces a new product.

Key rules

  • A press release has a headline, a dateline, key facts in the first paragraph, quotes and contact details
  • Use the third person and a formal tone
  • Put the most newsworthy information first

Common mistakes

  • Our company is very excited to tell you about a new product. → Company X announces a new product that cuts energy use by 30%.

Use cases

  • Announcing a product launch
  • Sharing news about an award
  • Publicising an event
💡 Tip: Include a short quote from a named spokesperson to make the release more usable for journalists.
Practise this topic in the appPractise Intermediate quiz
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