Writing Product Descriptions
Mention size, colour, material and use.
Examples
- A small red leather wallet.
Key rules
- A product description covers size, colour, material and use
- Use adjectives that describe quality without exaggeration
- Focus on what the customer gets
Common mistakes
- A nice wallet. → A small red leather wallet with six card slots and a zip pocket.
Use cases
- Online shops
- Catalogues
- Marketplace listings
💡 Tip: Write for the customer's needs: explain why a feature matters to the user.